[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dg307.cz\/potisk-igelitovych-tasek-je-vice-osobni-nez-letaky-ve-schrance\/#Article","mainEntityOfPage":"https:\/\/www.dg307.cz\/potisk-igelitovych-tasek-je-vice-osobni-nez-letaky-ve-schrance\/","headline":"Potisk igelitov\u00fdch ta\u0161ek je v\u00edce osobn\u00ed, ne\u017e let\u00e1ky ve schr\u00e1nce","name":"Potisk igelitov\u00fdch ta\u0161ek je v\u00edce osobn\u00ed, ne\u017e let\u00e1ky ve schr\u00e1nce","description":"Igelitov\u00e9 ta\u0161ky za\u017e\u00edvaj\u00ed ve spole\u010dnosti zaj\u00edmav\u00e9 \u201e\u017eivotn\u00ed cykly\u201c. Jejich obliba v\u00fdrazn\u011b narostla ke konci 80. let minul\u00e9ho stolet\u00ed, kdy pomalu na \u010deskoslovensk\u00fd trh pronikalo zbo\u017e\u00ed ze z\u00e1padn\u00ed Evropy, a spolu s n\u00edm i velmi l\u00e1kav\u00e9 obaly a reklamn\u00ed poti\u0161t\u011bn\u00e9 materi\u00e1ly. Mezi nimi vynikaly polyetylenov\u00e9 ta\u0161ky r\u016fzn\u00fdch tvar\u016f a velikost\u00ed a nenasycen\u00ed spot\u0159ebitel\u00e9 po nich doslova […]","datePublished":"2019-09-19","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.dg307.cz\/author\/#Person","name":"dg307.cz\n","url":"https:\/\/www.dg307.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/99fa2d7bb0ff3369cbf7f1481134d0b6f7aff596e984b7c90a3d99b8b24eb0d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/99fa2d7bb0ff3369cbf7f1481134d0b6f7aff596e984b7c90a3d99b8b24eb0d8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dg307.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dg307.cz\/wp-content\/uploads\/img_a360415_w1785_t1574153049.png","url":"https:\/\/www.dg307.cz\/wp-content\/uploads\/img_a360415_w1785_t1574153049.png","height":0,"width":0},"url":"https:\/\/www.dg307.cz\/potisk-igelitovych-tasek-je-vice-osobni-nez-letaky-ve-schrance\/","about":["Slu\u017eby"],"wordCount":389,"articleBody":"   Igelitov\u00e9 ta\u0161ky za\u017e\u00edvaj\u00ed ve spole\u010dnosti zaj\u00edmav\u00e9 \u201e\u017eivotn\u00ed cykly\u201c. Jejich obliba v\u00fdrazn\u011b narostla ke konci 80. let minul\u00e9ho stolet\u00ed, kdy pomalu na \u010deskoslovensk\u00fd trh pronikalo zbo\u017e\u00ed ze z\u00e1padn\u00ed Evropy, a spolu s n\u00edm i velmi l\u00e1kav\u00e9 obaly a reklamn\u00ed poti\u0161t\u011bn\u00e9 materi\u00e1ly. Mezi nimi vynikaly polyetylenov\u00e9 ta\u0161ky r\u016fzn\u00fdch tvar\u016f a velikost\u00ed a nenasycen\u00ed spot\u0159ebitel\u00e9 po nich doslova prahli. \u201eIgelitky\u201c se nosily do \u0161koly, do zam\u011bstn\u00e1n\u00ed, a \u010d\u00edm v\u00fdrazn\u011bj\u0161\u00ed n\u00e1pis, t\u00edm l\u00e9pe.   O deset let pozd\u011bji se situace obr\u00e1tila a o tyto v\u00fdrobky p\u0159estal b\u00fdt z\u00e1jem, sortiment zbo\u017e\u00ed se v na\u0161\u00ed zemi vyrovnal evropsk\u00fdm konkurent\u016fm a reklama ji\u017e tolik neplnila svou funkci. Dnes se ov\u0161em situace rapidn\u011b m\u011bn\u00ed a spolu s n\u00ed se m\u011bn\u00ed i \u00fa\u010del t\u011bchto v\u00fdrobk\u016f. Spolu s dal\u0161\u00edmi reklamn\u00edmi p\u0159edm\u011bty, jako jsou hrnky, propisky, tri\u010dka, potisk igelitov\u00fdch ta\u0161ek, \u010depice, de\u0161tn\u00edky, kl\u00ed\u010denky a mnoh\u00e9 dal\u0161\u00ed, p\u0159in\u00e1\u0161\u00ed lidem radost ve form\u011b mil\u00e9 pozornosti.  Osobn\u00ed p\u0159\u00edstup pot\u011b\u0161\u00ed mnohem v\u00edce, ne\u017e velkoplo\u0161n\u00e9 billboardy V \u010cesk\u00e9 republice se podle pr\u016fzkum\u016f ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed zv\u00fd\u0161ila \u017eivotn\u00ed \u00farove\u0148 obyvatel n\u011bkolikan\u00e1sobn\u011b ve srovn\u00e1n\u00ed s dobou p\u0159ed 40 lety, to se ov\u0161em t\u00fdk\u00e1 technick\u00fdch prost\u0159edk\u016f a vybaven\u00ed dom\u00e1cnost\u00ed, od\u011bv\u016f, sortiment\u016f potravin atd. Ale lidem v\u00edce sch\u00e1z\u00ed osobn\u00ed kontakt. A bu\u010fme up\u0159\u00edmn\u00ed, mnohem v\u00edce n\u00e1s t\u011b\u0161\u00ed darovan\u00e1 drobnost, ne\u017e vnucuj\u00edc\u00ed se neosobn\u00ed ti\u0161t\u011bn\u00e9 reklamy na let\u00e1c\u00edch v po\u0161tovn\u00ed schr\u00e1nce. \u0160ance pro \u017eivotn\u00ed prost\u0159ed\u00ed V\u00edte, \u017ee pap\u00edrensk\u00fd pr\u016fmysl je pro ekologii planety Zem\u011b v\u011bt\u0161\u00ed z\u00e1t\u011b\u017e\u00ed, ne\u017e v\u00fdroba polyetylenu? K v\u00fdrob\u011b pap\u00edru spot\u0159ebujeme v\u00edce elektrick\u00e9 energie a nezanedbateln\u00e1 nen\u00ed ani t\u011b\u017eba d\u0159eva pro tyto \u00fa\u010dely. \u010c\u00e1st pap\u00edru se vyrob\u00ed z recykl\u00e1\u017ee, ale ty maj\u00ed pouze omezen\u00e9 vyu\u017eit\u00ed, ostatn\u011b, plastov\u00e9 ta\u0161ky lze tak\u00e9 vyr\u00e1b\u011bt z recyklovan\u00e9ho plastu, a mezi nimi nalezneme i speci\u00e1ln\u00ed v\u00fdrobky, kter\u00e9 jsou biologicky rozlo\u017eiteln\u00e9. Paradoxn\u011b jsou tedy \u201eigelitky\u201c men\u0161\u00ed ekologickou z\u00e1t\u011b\u017e\u00ed, ne\u017e pap\u00edrov\u00e9 ta\u0161ky.                                                                                                                                                                                                                                                                                                                                                                                           3.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Potisk igelitov\u00fdch ta\u0161ek je v\u00edce osobn\u00ed, ne\u017e let\u00e1ky ve schr\u00e1nce","item":"https:\/\/www.dg307.cz\/potisk-igelitovych-tasek-je-vice-osobni-nez-letaky-ve-schrance\/#breadcrumbitem"}]}]